BA Lifestyle StudiesAdd to shortlist
Applied Sciences
Leisure & Sports Management
BA Lifestyle Studies
4 years
€2083 pa
Programme profile
This programme consists of a comprehensive, two-and-a-half year foundation phase, during which students learn all about the lifestyle sectors (health, food, human movement, leisure, appearance, work and living). Each component entails a practical assignment related to its field of activity; either a trend report or a concept for a company that operates in this particular field. From the beginning of he programme, students are assigned tasks for companies within the lifestyle industry. They are taught and trained by professional lecturers who most of the time work in the industry themselves.
From the second year on, students can study at partner universities in New York, Seoul, London and Cape Town to continue their studies. Furthermore, they familiarise themselves with four core activities: trend research, concept development, concept realisation and consultancy.
The final one-and-a-half years are dedicated to specialisation in at least two lifestyle sectors.
Programme content
Key components of the programme include: trend research, trend analysis, general research, target group knowledge, creating concepts, creative thinking, service design thinking, marketing and communication, entrepreneurship, project management, business modelling, visual language, career guidance, 21st century skills, English and Adobe Photoshop / InDesign / Illustrator.
Entry Requirements
Two A-Levels and four GCSEs OR relevant BTEC Level 3 Extended Diploma
Six passes at Leaving Cert, inc 2 at H4, or relevant QQI/FETAC Level 5
No
No
Yes: Letter of Motivation
10 October
01 August
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